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THE WINNING FORMULAHOW GALVIN GREEN RAISED THE BAR IN SUPPORT OF TEAM EUROPE

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WE ARE GOLFAN INSIGHT INTO THE BRAND DNA THAT DRIVES PERFORMANCE IN GOLF WEAR

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CHALLENGING CONVENTIONSTHE EDGE CONCEPT PUSHES THE LIMITS IN TECHNICAL GOLF WEAR

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LOOK GREAT.
PLAY AWESOME.NEW EYE-CATCHERS ON THE GOLF COURSE

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ALLEZ FRANCEENGLISHMAN AIMS TO MAKE IT A SUCCESSFUL EVENT IN PARIS

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EXPERIENCE INTERFACE-1™STATE-OF-THE-ART HYBRID TECHNOLOGY

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NO RESTRICTION
– IT’S OFFICIAL INDEPENDENT TESTING SETS OUT TO VERIFY GEAR UP BENEFITS

“WITHOUT A DOUBT, IT’S BEEN THE MOST DEMANDING PRODUCT DEVELOPMENT PROCESS I’VE EVER WORKED ON,”

said Creative Director Mats Lundqvist, when talking about the 18 months spent devising the new waterproof jacket worn by Europe’s best golfers at the Ryder Cup contest in Paris.

The man who has been involved in shaping virtually every Galvin Green garment for the past 30 years usually takes these things in his accomplished stride. Each and every year he and his design team embrace the latest fabric technology to create garments that perform in extreme conditions as well as they look.

“The demands of the Ryder Cup – one of the world’s biggest sporting events – make this jacket very different, especially after the experience of the US team at Celtic Manor in 2010 when they suffered so badly from waterproofs that didn’t perform at the time they most needed them,” said Mats. “It’s not something we’d ever expect from our clothing, but you don’t want them to fall short on the one day or session that the Europeans turn to the rain jacket and trousers to keep them dry and contesting in every match. Failure is just not an option.”

The process of designing outerwear for the 2018 Ryder Cup European Team began early last year with a meeting with Captain Thomas Bjørn, who was shown a number of initial sketches. “He was very clear about what he wanted his team to wear...and what he didn’t want,” added Mats.

First and foremost, the European Captain wanted front pockets on all the jackets and long zips on the side of the waterproof trouser legs for easy access in wet weather. In terms of colour, he wasn’t keen on too much white being applied to the garments, preferring strong blue combinations to contrast against those of the USA red.

SUPER STRETCH

By happy coincidence, around this time Galvin Green was given access to a new Super Stretch fabric developed by the GORE-TEX® brand to add even more stretch to the shoulders and elbows. The extra stretch is combined with the lightweight GORE-TEX® fabric with C-KNIT™ backer that makes the waterproofs easy to slide on and off garments worn underneath. There are also adjustors on the chest and collar to secure the best fit, plus water-repellent zips and Velcro on the cuffs to tighten around the wrists.

So the jackets worn by the likes of McIlroy, Rose, Noren, Fleetwood and Molinari feature a fabric entirely new to golf and proven features that should give them an edge over their American rivals, especially if showery weather hits the fairways at Le Golf National.

They and their caddies have a choice of long and short sleeved rain jackets to wear with the waterproof trousers, as do the five Vice Captains and the Captain himself.

After fitting sessions for prospective team members in Dubai in November last year, Thomas Bjørn signed off the final designs a month later. He also added an INTERFACE-1™ windproof hybrid jacket made from 100% polyester stretch fabric with a PU breathable membrane and water-repellent finish. It comes in the same colourway styling as the other garments of Navy and Swedish blue with subtle White piping.

Production of the garments began in March this year and the jackets were delivered for cresting in May. The cresting of the Ryder Cup logo is handled entirely in-house at Galvin Green HQ in Växjö.

“Being the Official Supplier of Weatherwear to Europe’s Ryder Cup Team validates our strength in producing top quality outerwear for serious golfers and gives us a unique opportunity to work alongside some of the world’s greatest golfers,” added Mats.

An added bonus for all golfers across Europe is that the Ryder Cup garments worn by the star players this September are available now, plus two matching INSULA™ pullovers.

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As the Brand Manager, Nicholai Stein is the person responsible for how Galvin Green is being perceived globally. The delicate task includes everything from directing the orientation of the product development, to ensuring that the right core values are associated with the products on the market.

How would you define the brand DNA of Galvin Green? Galvin Green is all about passion. It is a brand by golfers for golfers, which means that it is our love for the game that drives us forward. Innovation, quality and technical performance is at the heart of our business. We strive to be the golfer’s best friend and a trusted partner.

What characterizes product development at Galvin Green? Product development here is team work. A dedicated team of golfers going all the way to see what they can innovate and do better. Important ingredients are passion, honesty, self-criticism, frustration, and of course – success.

What do you consider to be the major milestones for the company? I believe an important milestone is the very idea behind the brand. The idea of how to maximize the golfers level of comfort without compromising on the elements that affects the game. All the innovation that still takes place today is about our fulfilling the legacy of this profound idea.

”We never compromise” is the brand tagline. How do you live it? A world without compromise would not be a pleasant place to live, meaning that “We never compromise” is a hard statement. For us as a brand, cutting corners in research & development, fabrics, technology, distribution or partners would be compromising on the very idea our brand is based upon, i.e. our future. And we can’t let that happen.

How would you describe the concept of ”The serious golfer”? A serious golfer is not defined by income, age or golf handicap. It doesn’t matter if you have played for 2 months or 25 years. It's your passion and interest that makes you a serious golfer. It is these dedicated individuals that we want to attract and invest in.

Why should you choose to buy a Galvin Green product? Try it on! Hopefully, when a golfer tries our products they will feel the difference. If not, we have failed.

THE ART OF
PERFORMANCE

The devil is in the details. A regular GORE- TEX® rain jacket by Galvin Green consists of more than a hundred different parts, carefully designed and meticulously crafted to give the player an extra edge. There is never any compromise on the quality of materials selected or the functional design of the golf wear offered to serious golfers around the world.

NICHOLAI STEIN: “As a pure golf brand, we take our passion and desire for innovation straight into the product development. There will always be a price tag beset with high-performance golf wear featuring the latest technologies, years of design experience, and a quality manufacturing process. The question is, how much is a top performance worth to you?”

TRIED AND TESTED

From the players in the Galvin Green Team, product development gets first-hand input on how the garments perform under the toughest possible conditions on the tour. The experiences are brought straight into the work of continuous improvements and innovations. A dialogue with the players helps the design team to develop clothing with the highest comfort and performance. It also creates a mutual trust and respect when serious golfers worldwide experience that the garments really stand the test out on the golf course.

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FASHION MEETS FUNCTION

Functionality is our first priority, says Batur Raza Muhammad. But this trained designer with a history of working with both retail and luxury brands, has certainly brought fashion into the new EDGE concept. New to the world of golf wear, he has introduced a contemporary and trendy street wear attitude, without compromising on the requirements of professional golfers.

BATUR USUALLY FINDS HIS INSPIRATION in architecture and paintings, but this time he turned his eyes to the military and airbases. When he first met with Brand Manager Nicholai Stein he was shown some stealth images to describe what kind of mood Galvin Green was looking for in the new capsule collection. They soon agreed on a concept and Batur could get to work. “I knew what I wanted. I always have a clear vision like a picture in the back of my head,” he says. Though not a skilled golfer himself, he loves the aesthetics of golf: “It’s the only sport I’m interested in designing for, but I wanted to add some edge to attract golfers that are more into fashion.” Batur doesn’t want to describe the collection as ‘young’, as he believes that you can wear whatever you like at any age, but he thinks that his design gives any player a fresh look.

A CAPSULE COLLECTION is a big challenge for the designer as it has a limited number of garments, which means that it’s also more difficult to create a comprehensive colour story. Batur worked within these limits and came up with a palette of black, grey, white and red with reddish orange and lime green as accent colours. Military inspiration can be seen in the camouflage print patterns on most of the items. Galvin Green always work very closely with the professional players in their team: “We listen to their requirements and feedback and never put out any products that have not been tested by golfers and we never compromise just to make it look good,” Batur points out. This also goes for the EDGE concept in which he has combined the best of two worlds – golf and fashion: “You can wear it on and off the course, and you don’t have to change your outfit to play.”

Batur is convinced that the high-tech fabrics and attention to functionality used by Galvin Green is also the future for street wear brands: “Comfort is often compromised in fashion,” he says. The world’s growing interest in sustainable choices is another factor that speaks for quality and durability: “It’s good for people’s economy and for the environment.” Vice-versa, golf wear will be even more inspired by street fashion in the future, according to Batur. His EDGE concept 2018 is the first step in that direction, with the INTERFACE-1™ jacket as maybe the best example. It has all the functionality and details golfers love, whereas the design has a baseball silhouette with a touch of ‘bomber style’, which is very trendy. It has a two way front-opening with full-zip for when you’re on the course and button-down for when you just want a smart and fashionable jacket. Truly the best of two worlds.

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A NEW SEASON MEANS A NEW START, AND A NEW START REQUIRES AN UPDATE OF YOUR WARDROBE.

When it comes to what to wear on the golf course Galvin Green has a new collection that keeps you comfortable from tee to the clubhouse. Be stylish in classic design and still get all the functionality that professional golfers love. “When you choose Galvin Green you can be sure that every single garment has been tested and approved by those who simply call golf their job,” says Annelie Backgård Ginstman, Product Manager for the ladies range at Galvin Green.

SHELL LAYER DRY

The collaboration between the product development team and tour players like Caroline Masson and Josephine Janson results in a collection perfect for any golfer, in any playing conditions. To stay comfortable even when the rain is pouring, ANGEL is your choice. A versatile waterproof jacket in GORE-TEX® fabric with mesh lining, which is extremely breathable. Functionality is Galvin Green’s first priority which can be seen in the pre-shaped sleeves and repositioned side seam for optimum comfort and fit. ANGEL also has an adjustable waist and cuffs with a Velcro adjustment, because nothing should come between you and your swing.

SHELL LAYER HYBRID

If you should choose only one golf jacket, you should definitely go for one of our INTERFACE-1™ jackets. ­LAUREEN is a warm fashionable jacket with a slight metallic shine. “You can wear it both on and off the golf course,” says Annelie. This practical jacket also features a PRIMALOFT™ padding and is lined with GORE® ­WINDSTOPPER® material. It’s partially quilted at the sides and has INSULA™ inserts on the shoulders and back to add stretch for freedom of movement. With LAUREEN you’re comfortable, warm and can move freely. Just the way our golf pros like it!

WARM LAYER

“INSULA™ is our very own trademark. It’s exceptionally warming, while still being incredibly lightweight and breathable. The fabric has built-in air chambers that are warmed by the body heat and provide extremely effective and long-lasting thermal insulation,” explains ­Annelie. “Our INSULA™ full-zip jacket DORIS is your choice any day when it’s not warm enough for just a shirt. Wear it over just a SKINTIGHT™ or add on an INTERFACE-1™ body warmer or a GORE-TEX® jacket for extra warmth and protection.”

COOL LAYER

Galvin Green golf shirts are made of VENTIL8™ PLUS technology which transports moisture and excess heat away twice as quickly as a conventional polyester golf shirt. MATILDA has a classic design with mesh details on the collar and sleeve end. The crystal pink shirt has a contrasting placket that matches with the golf cap SABINA. For a really cool yet feminine look, you can add NEELY golf shorts in white. MARIAN has a flattering V-neck three-button collar. Mix and match with NEELY shorts in navy with white stripes and add the braided striped belt WENDY for a complete look. Instead of shorts, choose the golf skort NINA with integrated shorts for maximum comfort. Find your own favourite combination in the latest Ladies’ Collection. Whatever you choose, it will enable you to perform at your best and look awesome at the same time.

“ALL THE SMALL
DETAILS REALLY HELP
ME TO PERFORM MY
BEST ON THE
COURSE.”

JOSEPHINE JANSON

GEAR UP LIKE CAROLINE MASSON

After winning the Ladies European Tour Qualifying School in 2009, Caroline played on the LET for 3 years and claimed her maiden professional title at the 2012 South African Women’s Open. In 2016, Caroline represented Germany at the Olympic Games in Rio and won the Manulife LPGA Classic, her first LPGA Tour title. She is a full LPGA member and 3-time Solheim Cup player for Team Europe. Caroline has also been a proud member of Team Galvin Green since 2011. Here are her top picks from the new collection.

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“I’D LIKE THE 2018 RYDER CUP TO BE REMEMBERED AS THE BEST EVER AND A SHOWCASE FOR FRANCE AS AN OUTSTANDING GOLFING DESTINATION,”

says Paul Armitage, the English General Manager of Le Golf National, who has spent the last four years and €7.5m turning a provincial golf course into an international resort outside Paris capable of hosting one of the largest sporting events in the world. “The biggest challenge since the massive planning operation began in 2014 has been getting the course ready, with fibre optics being installed across the facility and 15 kms of new roads built to accommodate the traffic. While off the course, we’ve changed the original business model radically to provide a multi-lingual customer focus that has transformed the prospects for the home of the French Golf Federation,” adds Paul.

The first Ryder Cup matches to be played so close to a capital city are about to shatter a host of records for the golf’s bi-annual showpiece event:

• more than 1 billion TV viewers are expected to watch the 28 scheduled matches across the globe;

• up to 260,000 spectators will descend on the course over the practice days and three match days – many more than recent matches at Hazeltine or Gleneagles;

• an audience of 40,000 will be addressed by the French Prime Minister and the opposing Captains at the Opening Ceremony, staged for the first time within one of two massive public villages on the site;

• at least 12 giant screens will convey the action to the crowds, who will be supervised by 1,300 volunteers covering everything from car parking and security, to scoring and crowd control;

• a total of 1,200 accredited media will be reporting on the matches from a giant Media Centre built alongside the clubhouse;

• around 4,000 staff will be working on the event from dawn to dusk, including 180 green staff (ten per hole) who are supplementing the 25 greenkeepers who normally maintain the course.

Of the excitable spectators who are bound to create another special atmosphere from the first tee onwards, with over 6,500 seated and chanting there, almost half (47%) will be French fans, a quarter originating from the UK and Ireland and more than one in ten from the USA. The remaining fans in a record sell-out crowd are coming from other parts of Europe and the Nordics.

“We’re absolutely delighted that French golfers have embraced the event in such numbers and having up to 7,000 Americans on the course each day will provide a fantastic backdrop for the contest,” says Paul. “Plus, we have a big advantage, because the stadium course design provides spectators with a number of great viewing points where at least two holes can be viewed at the same time,” he adds.

WEATHER OUTLOOK

Paul and his colleagues have also spent a lot of time and resources on trying to avoid another Monday finish like the one that climaxed the 2010 Ryder Cup at Celtic Manor, when flash floods caused havoc on the fairways and amongst the unfortunate American team.

“A lot of drainage and irrigation work was conducted here between 2015-16 to ensure that the course will stand up to heavy rain if it suddenly turns nasty,” says Paul. “We’ve witnessed summer storms earlier this year and a deluge in June last year, but the course stood up well. We also played a seniors event here last year over the same dates in September and saw how the grass behaved differently between sunrise and sunset.”

Will the European players and caddies need to wear their Galvin Green waterproof rain suits this time around? “Over the past 10 to 15 years the weather pattern during late September has normally delivered some showery rain over the course, so perhaps Europe’s players will have to turn to their waterproofs for just a short time to gain an advantage,” adds Paul.

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A BRAND NEW STORY BETWEEN THE GOLFER AND THE ELEMENTS

Using the latest technologies available in functional outerwear, Galvin Green are excited to introduce the ground-breaking hybrid range. The new INTERFACE-1™ shell layer provides exceptional versatility as a high-performance link between the mid-layer and outer layer. If you’re selecting one golf jacket, then the many dimensions built into the INTERFACE-1™ make it the obvious choice. Experience state-of-the-art hybrid technology – designed purely for more golf.

The INTERFACE-1™ hybrid range offers a mix of light protective shell layer garments, designed for ultimate comfort when playing golf. Soft, stretchy materials featuring extremely high breathability as well as windproof and water repellent properties.

The successful introduction of the INTERFACE-1™ concept has inspired Galvin Green to expand the range. By introducing a number of new materials, they can provide new INTERFACE-1™ qualities in terms of stretch, thermal properties and looks. Options that the player will experience in both feel and performance.

The hybrid range has made a great impression on European Ryder Cup Captain Thomas Bjørn. As a consequence, the UP WIND ‘full zip’ jacket in a light weight, stretchy INTERFACE-1™ fabric is now part of the weatherwear range specially developed for the European Team. The exact same Ryder Cup replica jacket is also available for sale at selected retailers and online.

NEW TECHNOLOGY

• LIGHT PROTECTIVE HYBRID TECHNOLOGY
• TOTALLY WINDPROOF
• EXTREMELY BREATHABLE
• WATER REPELLENT
• DESIGNED FOR MORE GOLF

INTERFACE-1™ HYBRID RANGE

INTERFACE-1™ hybrid range is purely designed for more golf. The breathability, versatility and comfort gives golf wear a new dimension, making it the obvious choice for 95 out of 100 rounds.

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COMPREHENSIVE LAB TESTS PROVE LAYERING UP WON’T IMPEDE SWINGS

Tests described as ‘the most vigorous ever conducted on garments in the history of the golf industry’ have validated a longstanding Galvin Green pledge – that wearing multi-layers of its lightweight and breathable golf clothing in the most trying conditions will not impede the swing.

THE GOLF LAB FACILITY in Toronto analysed more than 300,000 data points collected from the full swings of ten accomplished golfers and found that rotation degradation amounted to just 1.14 degrees across the entire sample set, while club head speed was slowed by less than 1 mph!

“Both the accomplished players who took part and staff who devised the tests were amazed by the lack of restriction in the swing, as they’d anticipated at least 4-5 degrees of degradation and much slower club head speeds,” said award-winning coach and club fitter Liam Mucklow, who founded The Golf Lab in 2009.

“They simply couldn’t believe it when they’d hit driver wearing all three-layers and still their club head speed stayed the same. I’ve never heard of a garment company that uses objective technology to perform human-based trials to evaluate the degree to which a garment changes the golfer’s swing – but Galvin Green deserves credit for its no compromise approach and that’s coming from someone who hated wearing outerwear during my professional golf career,” he added.

The golfers, including scratch Canadian PGA and category-1 players, were asked to hit balls with their regular driver for two hours wearing three layers of complementary tops - a VENTIL8™ PLUS shirt, an Interface-1™ hybrid jacket and finally a GORE-TEX® waterproof jacket with C-KNIT™ stretch fabric, like the one being worn by Team Europe at the forthcoming Ryder Cup matches.

Focusing on the impact on club head speed from 10 full swings as each garment was added, an optical tracking system using eight cameras captured a 3D motion at 2,400 images per second, while body sensors calibrated to two-tenths of a millimetre made it possible to accurately measure ribcage rotations as the golfers generated club head speeds around 100mph (160.9 kph).

GAINED DISTANCE

“Less than two degrees of degradation is really an insignificant amount of loss, given the general perception of what adding two more layers could mean in terms of swing restriction,” said Carson Hau, the Golf Lab’s Director of Technology, who ran the tests and usually measures speed impressions on club shafts.

“We put the Galvin garments through the most vigorous testing ever conducted in the golf industry and the precise data we gained showed there was hardly any ribcage rotation degradation.” he added.

Some players actually rotated more when wearing all three garments, with an average loss of just 0.22mph (0.35kph) of club head speed as they automatically turned their shoulders more to generate additional power. “One player said he would now be pleased to play golf in a Galvin Green rain jacket all year round, because he actually gained more distance with his greater rotation,” said Carson.

But how do the modern stretch fabric garments compare with those of the past? When a five-year-old Galvin Green rain jacket replaced the latest C-KNIT™ jacket in the test, there was a loss of 3.5mph (5.6kph) in club head speed, which equates to about 10 yards of distance off the tee.

“We’re delighted with these results and how they validate our belief that Galvin Green garments when worn together help serious golfers perform at their best,” said CEO Christian Nilsson. “The comparison with the older rain jacket also shows just why existing Galvin users should look to update their rain gear to keep up with the new lightweight stretch fabric technology that we’ve been able to introduce in recent years.”

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