FASHION MEETS FUNCTION
Functionality is our first priority, says Batur Raza Muhammad. But this trained designer with a history of working with both retail and luxury brands, has certainly brought fashion into the new EDGE concept. New to the world of golf wear, he has introduced a contemporary and trendy street wear attitude, without compromising on the requirements of professional golfers.
BATUR USUALLY FINDS HIS INSPIRATION in architecture and paintings, but this time he turned his eyes to the military and airbases. When he first met with Brand Manager Nicholai Stein he was shown some stealth images to describe what kind of mood Galvin Green was looking for in the new capsule collection. They soon agreed on a concept and Batur could get to work. “I knew what I wanted. I always have a clear vision like a picture in the back of my head,” he says. Though not a skilled golfer himself, he loves the aesthetics of golf: “It’s the only sport I’m interested in designing for, but I wanted to add some edge to attract golfers that are more into fashion.” Batur doesn’t want to describe the collection as ‘young’, as he believes that you can wear whatever you like at any age, but he thinks that his design gives any player a fresh look.
A CAPSULE COLLECTION is a big challenge for the designer as it has a limited number of garments, which means that it’s also more difficult to create a comprehensive colour story. Batur worked within these limits and came up with a palette of black, grey, white and red with reddish orange and lime green as accent colours. Military inspiration can be seen in the camouflage print patterns on most of the items. Galvin Green always work very closely with the professional players in their team: “We listen to their requirements and feedback and never put out any products that have not been tested by golfers and we never compromise just to make it look good,” Batur points out. This also goes for the EDGE concept in which he has combined the best of two worlds – golf and fashion: “You can wear it on and off the course, and you don’t have to change your outfit to play.”
Batur is convinced that the high-tech fabrics and attention to functionality used by Galvin Green is also the future for street wear brands: “Comfort is often compromised in fashion,” he says. The world’s growing interest in sustainable choices is another factor that speaks for quality and durability: “It’s good for people’s economy and for the environment.” Vice-versa, golf wear will be even more inspired by street fashion in the future, according to Batur. His EDGE concept 2018 is the first step in that direction, with the INTERFACE-1™ jacket as maybe the best example. It has all the functionality and details golfers love, whereas the design has a baseball silhouette with a touch of ‘bomber style’, which is very trendy. It has a two way front-opening with full-zip for when you’re on the course and button-down for when you just want a smart and fashionable jacket. Truly the best of two worlds.