WELCOME TO

GalvinGreenStories

EXPERIENCE THE WORLD OF GALVIN GREEN.

Serious Golfer magazine #2 features news, stories and interviews highlighting the serious commitment into golf and high-performance golf wear – designed by golfers for golfers.
It’s free for you to read, of course.
Please feel free to share the content with your fellow golfers.

Drag Sliders Use Arrows Switch view

Click to read Serious Golfer magazine

img1

Capturing
the magic of golfTAKING IMAGES IN CONDITIONS ALL GOLFERS RELATE TO

img1

Two passionate companies
- one serious missionDEDICATED PIONEERS CONTINUE TO LEAD THE WAY IN WATERPROOFS

img1

BLUE IS THE SIGN
OF THE TIMESGALVIN USES MORE FABRICS WITH AN ECO-FRIENDLY FOOTPRINT

img1

‘JACKET OF DESTINY’
DELIVERS IN PARISSUPERSTITIOUS MEDIA FOLLOWERS SEE UP WIND AS EUROPE’S ’LUCKY’ GARMENT

“LOOKING FOR THAT SPECTACULAR ‘MONEY SHOT‘ ON ANY COURSE DEPENDS ON BEING IN THE RIGHT PLACE AT THE RIGHT TIME – SO BACKGROUND RESEARCH IS ESSENTIAL.”

In just over a decade, Kevin Murray has become one of the most sought-after golf photographers in the world. He’s also a proud Galvin Green brand ambassador.

Since first taking images of golf courses in 2006, Kevin has captured more than 400 worldwide. A staff photographer with Golf Monthly magazine, he’s now also official photographer to the St Andrews Links Trust, giving him exclusive access to showcase the treasured Home of Golf.

He rates the Old Course at St Andrews as his favourite course to photograph, even though it can be a challenging location to depict. “I’ve shot it many times and it didn’t take me long to work out that you need elevation to really capture the beauty and difficulty of one of the best courses in the world. We’ve used a cherry picker to get a different perspective and the results are spectacular, showing views of the iconic holes that many haven’t seen before,” he said.

Kevin makes a point of taking images in all weather conditions. “From the very start, my ethos was that we play golf in all types of weather, so why not try and capture a moment that all golfers can relate to? With each shot I take, I’m looking to establish a connection with the viewer. I want them to react to the content and say to themselves: ‘that’s a course I have to play’.”

Once the creative director of his own advertising and design agency, the Englishman’s visions of many of the world’s most inspiring golf courses have been described as ‘more fine art than pictures usually intended for website use’. Composition is key.

“Looking for that spectacular ‘money shot‘ on any course depends on being in the right place at the right time – so background research is essential,” added Kevin. “If I get the chance to play the layout first, I’ll get a good feel for where I need to be on each hole and see if it’s a morning or evening shot. Getting the right light takes a little bit of patience and a whole lot of good luck. Early morning and late afternoon are my go to sessions when I know there’s a great chance of getting the softer light and shadows that make for strong dynamic visuals.”

Extreme weather can pose some interesting challenges. “I remember my first visit to Lofoten in the Arctic Circle in Norway,“ said Kevin. “You can see the weather fronts coming in and you think you have time to get shelter, but it happens so fast it’s easy to get caught out. The golf course offers up so many wonderful photo opportunities and it’s given me some of my best images to date!”

Shooting in all climatic conditions makes it essential for Kevin to wear reliable apparel. “The morning temperatures can be chilly, but with my Galvin layering options, I know I’ll be comfortable in any conditions I’ll encounter,” he added.

As well as top golf courses, Kevin also shoots golfers wearing smart clothing for Galvin range catalogues. “I’m very comfortable shooting players using lights and reflectors outdoors now, to the point that working on location apparel shots is one of the highlights of my year.

“I’m extremely lucky to be associated with Galvin Green and its core values. Maybe that’s because we both believe in the same thing – quite simply to never compromise!”

KEVIN’S TOP THREE GOLF COURSES

PINEHURST No. 2 USA

“I’ve been lucky to visit and play No. 2 many times over the last six years, with each visit being an amazing experience. The Pinehurst area is a golfing Mecca for all golfers worldwide with some 30 plus golf courses nearby. Pinehurst have done a fantastic job in restoring the layout to its former glory days, echoing the original design laid out by the legendary course architect Donald Ross. Miss the greens on the wrong side of the hole and it will beat you up each time you play it. It really is Ross at his very best!”

TURNBERRY AILSA COURSE SCOTLAND

“My first experience of playing the Ailsa course was back in my early golfing days some 30 years ago. I immediately fell in love with the course and was sceptical about the idea of the new owners making changes to this beautiful layout, thinking how do you improve a masterpiece? Now having seen the changes, played and photographed the course, I believe it really is one of the best golfing venues in the world.”

ST ANDREWS OLD COURSE SCOTLAND

“I first played the Old Course in horrific conditions of driving rain and gusting winds of up to 50 miles per hour. Walking off the course, I thought to myself: if I never play this course again it wouldn’t bother me. How things have changed. As Official Photographer to the Links Trust I get to spend some prime time at the Old Toon. There’s a magical buzz about the place that seems to embrace all those that visit it. Playing the last and crossing the Swilcan Bridge has to be on the bucket list for all serious golfers. It’s an experience and memory never to be forgotten.”

DID YOU LIKE WHAT YOU JUST READ?

SHARE THIS ARTICLE!

GOING THE EXTRA MILE

For decades, Galvin Green and W. L. Gore have been working closely together and sharing a common mission – to provide golfers with the best waterproof equipment possible. The partnership has progressed to the point where the two companies are constantly pushing each other to take high-performance weatherwear to the next level.

“CHOOSING TO WORK WITH GALVIN GREEN is easy, because we share the same fundamental view about quality and what it means to the end user – so ‘Never compromise’ is a common denominator between the two companies,” said Per Borgillen, Fabrics division / COF garments at W. L. Gore & Associates Scandinavia.

With an ambition to lead the market in rain gear for golf, Galvin Green has chosen to work with the best active waterproof technology available. In its opinion, GORE-TEX is the best and has always been. Based on the unique properties offered by the GORE-TEX membrane, Galvin Green meticulously transforms the GORE-TEX technology into design concepts that aim to give golfers the ability to perform in the most extreme weather conditions, without feeling restricted in any way.

THE EXPERIENCE OF
SERIOUS GOLFERS

“Gaining access to professional golfers worldwide through Galvin Green’s diligent processes of documenting and cross-checking, provides us with rigorous feedback that we use in our engineering of technologies,” explained Per. “Having such a close partner who works on continuous improvements, allows Gore to develop ‘fitness for use’ technologies that can benefit all serious golfers.”

There is a constant exchange of information between the two companies designed to challenge existing concepts and develop new ideas that evolve and make better products. A consequence of Galvin Green’s quest to push the boundaries in golf wear, is that GORE-TEX technologies that were originally developed for completely different applications are being moved into the golf segment. As a result, Galvin Green is often the first company in the golfing world to gain access to and introduce products featuring the latest Gore technologies.

GUARANTEED TO
KEEP YOU DRY™

So, why is GORE-TEX a superior choice of rainwear technology? According to Per Borgillen, it comes down to 40 years of continous product development in various extremely demanding applications – from life sciences to heavy industry, military, aerospace, polar expeditions and many more. Over that time, Gore has refined and calibrated its GORE-TEX waterproof technologies and applied the same principles to other materials most suitable for golfers.

When it comes to waterproof outfits, there will be a proven technology made available that delivers on the GORE-TEX brand promise – Guaranteed to keep you dry™ – which remains valid throughout the life of the garment. To attach this brand promise to products, they have to undergo rigorous quality control analysis at the Gore test facility based on the Gore Quality Standard set for golf. And they also have to meet the extacting standards of Galvin Green, based on experience gained from how garments perform in different conditions around the world. Combining these two high standards ensures that the final product becomes even better.

COMPREHENSIVE
TEST ROUTINES

During the final stages of the quality control process a prototype is produced by Galvin Green and sent to the Gore lab for ‘style approval’. On arrival, it’s washed down completely to remove all surface treatment before being exposed in the rain tower. Here a routine replicating incessant rain tests the waterproofness of the construction and the wicking of the lining. The lab also performs wear and tear tests on the garment. The experience-based engineering of Galvin Green is so solid, that it meets Gore’s technical requirements to a very high level.

When the new style is approved it gets a reference number and is sealed as ‘the original’. Only now can production start. GORE-TEX products may only be manufactured in certified production facilities. This way, the end consumer can always feel confident that the product they buy has been tested and manufactured in a particularly thorough manner.

NEW WINNING
TECHNOLOGIES

The curiosity shown by Galvin Green in state-of-the-art technologies introduced by Gore is often translated into real applications. A good example is the new GORE-TEX Superstretch technology, originally developed for uniformed professionals like police officers and firefighters. The word ‘Superstretch’ was invented by Galvin Green, as the brand saw the potential of using the technology to increase the stretch effect in exposed areas on jackets to allow for a tighter fit. This exciting new technology was first introduced in the rainwear range developed for the winning European Ryder Cup Team in 2018 and is now available to every golfer in the form of the ARCHIE jacket.

“The patented ‘Superstretch’ fiber is made up of micro-stretch zones that require very little force to achieve the stretch effect – the so-called low torque stretch with fast full recovery. By using this material to a very limited extent exactly where needed, Galvin Green has managed to get maximum effect on its garments,” added Per.

Looking ahead, the next step in state-of-the-art rainwear technology for golfers will be the introduction of the GORE-TEX SHAKEDRY™ product technology with the 2019 Part Two collection. Once again, Galvin Green will be an early adopter in offering this streamlined, superlight waterproof technology featuring significantly improved breathability to golfers. The revolutionary construction without a conventional face fabric, ensures that water just beads up and rolls right off the surface. The result is minimal chilling effects, as well as a hugely reduced dry-off time.

This unrivalled product is proof of yet another successful collaboration between two passionate companies who share one serious mission.

SIMULATING EXTREME
ENVIRONMENTS

The W. L Gore multi-million dollar testing facility can not only simulate different weather featuring extreme temperatures, wind, water and sun in combination, but actually create a complete environment in which real professionals, such as soldiers (or golfers), can perform their tasks under realistic conditions. To fully understand how the body is affected, the test person swallows a mini-capsule to keep track of the core temperature inside the body and everything is carefully monitored.

DID YOU LIKE WHAT YOU JUST READ?

SHARE THIS ARTICLE!

TURNING BLUE

More and more Galvin Green garments are conforming to an internationally recognised system that looks to regulate the sustainability of all fabric production.

ACCORDING TO CREATIVE DIRECTOR Mats Lundqvist, Galvin Green first heard about the bluesign® system some seven years ago and decided it was worth investigating how it could bring about sustainable, eco-friendly textile production.

Fast forward to the 2019 Part One range of clothing and at least 60% of the fabrics used in making Galvin Green garments are bluesign® approved.

“As a relatively small company originating from the Nordics, we really liked the idea of being environmentally friendly,” said Mats. “It also seemed to be the responsible thing for us to explore the system and its benefits to our customers and the wider public.

“The difficulty was to find fabric suppliers who could apply the demanding principles of the bluesign® system that were obviously good for the environment, while providing us with materials of the necessary quality to make our premium garments. Happily, we’ve managed to find more of them,” he added.

THE BLUESIGN® CRITERIA is very stringent in terms of the amount of water and electricity used in the process of manufacturing fabrics, plus the addition of chemicals approved in the European Union and even worldwide. Bluesign® inspectors carry out audits at every factory to verify compliance and award the prestigious certificates.

“Our first bluesign collaboration was with W L Gore & Associates, with whom we have a long-standing relationship incorporating the unrivalled GORE-TEX® laminate across our line of waterproof jackets and trousers,” said Mats. “The initial bluesign® approved fabric we received from Gore came in 2013 and today all of the Gore fabrics we deploy in our golfing garments are blue-sign® approved.”

Commenting on the significance of the eco-friendly partnership, Per Borgillen of WL Gore said: “Bluesign offers systems to enable the entire textile industry to up its game. It’s about improving on the environmental footprint throughout the supply chain – something that Gore is fully committed to. Golfers enjoy their outdoor experience and they know the importance of keeping our environment safe. Buying Bluesign-approved products is a proactive way for golfers to contribute towards a more sustainable future.”

Over the past four years, Galvin has encouraged other fabric suppliers around the world to adopt the same philosophy. These include the Italian producer of INSULA pullovers and the Swedish fabric maker of Galvin trousers, shorts and skorts. Even the product labels are from a bluesign® certified supplier.

“Ultimately, our goal is to have 100% bluesign® certified fabric across the entire seasonal range and be seen by golfers and our retail partners as a golf industry pioneer in this area,” said Mats.

The bluesign® system began as a project initiative in 1997 and resulted in the founding of bluesign® technologies in 2000, with a headquarters in Switzerland. It set out to unite the global textile supply chain in eliminating substances that might pose risks to workers and consumers, while issuing certificates to those manufacturers who submit to rigorous on-site tests verifying compliance with bluesign® criteria and are committed to continual improvement of their environmental performance. It ensures that the final textile meets very stringent safety requirements worldwide and gives consumers an assurance that they are acquiring a truly sustainable product.

DID YOU LIKE WHAT YOU JUST READ?

SHARE THIS ARTICLE!

BRAND AMBASSADORS PUT RYDER CUP GEAR ACROSS

Two brand ambassadors helped Galvin Green to be seen as the standout supplier to Europe’s successful 2018 Ryder Cup team. In ‘Going for the Win’ in Paris, the company enlisted the support of popular BBC broadcaster Dan Walker, plus experience caddie Billy Foster, to convey the message about the team’s exceptional outerwear being worn by the best European players in trying to regain the trophy.

Dan, a 3-handicap player with a social media following of more than 520,000 on Twitter and 48,000 on Instagram, is a presenter on the flagship morning Breakfast TV show, as well as Football Focus, which previews Premier League games each week. He’s also a big fan of golf’s biggest event.

“I love The Ryder Cup with a deep and meaningful passion, but I’m also aware that I will never get the chance to grab my clubs and take on the Americans,” he said.

“Thankfully, I can look like I am ready for action and I always like to get at least one bit of Ryder Cup gear each time the two sides do battle. After watching legendary caddie Billy Foster on Instagram, I decided to get hold of one of the delicious waterproofs that the European team were wearing (the ALBATROS jacket).

“During the Thursday morning fourballs, I was out driving around listening to BBC coverage on the radio as Team USA gently pummelled Mr. Bjørn’s crew. When I got home, I decided to watch the afternoon session wearing the ‘jacket of destiny’.

“We all know what happened next. I’m not superstitious in the slightest, but when I turned up at Wolverhampton Wanderers the following morning to present Football Focus, one of our pundits – golf-mad former England and Manchester United star Paul Ince, had seen the interest in the jacket on Twitter and told me I had to wear it all day... so I did.

“I’m not claiming any part in the win at Le Golf National – that was down entirely to Moliwood and the rest of the European heroes. But, I was slightly blown away by the level of interest in the jacket when I was back on BBC Breakfast the morning after the win in France. There were quite a few viewers disappointed that I wasn’t wearing the jacket on the red sofa!”

Billy Foster, who was attending his 14th Ryder Cup event as doyen of Europe’s caddies and an assistant to Vice-Captain Lee Westwood, presented the views of the European team about the outerwear during a daily blog on Instagram from Le Golf National. The Captain and Vice-Captain’s wore the waterproof jacket or the Interface-1TM windproof jacket most mornings and the UP WIND made its playing debut with Paul Casey and Tyrrell Hatton featuring in the Saturday fourballs.

“It was a very enjoyable week and a great win to be involved in, but finding something new to talk about the outerwear became a challenge, as there was sunshine every day,” said Billy.

“Apart from showing off the stylish colours and design, it made it difficult to convey just how good the clothing was in terms of the lightweight, stretch fabric and the protection it gave us from the wind. I wear the Interface-1TM jacket a lot now and it’s great,” he added.

DID YOU LIKE WHAT YOU JUST READ?

SHARE THIS ARTICLE!