“LOOKING FOR THAT SPECTACULAR ‘MONEY SHOT‘ ON ANY COURSE DEPENDS ON BEING IN THE RIGHT PLACE AT THE RIGHT TIME – SO BACKGROUND RESEARCH IS ESSENTIAL.”
In just over a decade, Kevin Murray has become one of the most sought-after golf photographers in the world. He’s also a proud Galvin Green brand ambassador.
Since first taking images of golf courses in 2006, Kevin has captured more than 400 worldwide. A staff photographer with Golf Monthly magazine, he’s now also official photographer to the St Andrews Links Trust, giving him exclusive access to showcase the treasured Home of Golf.
He rates the Old Course at St Andrews as his favourite course to photograph, even though it can be a challenging location to depict. “I’ve shot it many times and it didn’t take me long to work out that you need elevation to really capture the beauty and difficulty of one of the best courses in the world. We’ve used a cherry picker to get a different perspective and the results are spectacular, showing views of the iconic holes that many haven’t seen before,” he said.
Kevin makes a point of taking images in all weather conditions. “From the very start, my ethos was that we play golf in all types of weather, so why not try and capture a moment that all golfers can relate to? With each shot I take, I’m looking to establish a connection with the viewer. I want them to react to the content and say to themselves: ‘that’s a course I have to play’.”
Once the creative director of his own advertising and design agency, the Englishman’s visions of many of the world’s most inspiring golf courses have been described as ‘more fine art than pictures usually intended for website use’. Composition is key.
“Looking for that spectacular ‘money shot‘ on any course depends on being in the right place at the right time – so background research is essential,” added Kevin. “If I get the chance to play the layout first, I’ll get a good feel for where I need to be on each hole and see if it’s a morning or evening shot. Getting the right light takes a little bit of patience and a whole lot of good luck. Early morning and late afternoon are my go to sessions when I know there’s a great chance of getting the softer light and shadows that make for strong dynamic visuals.”
KEVIN’S TOP THREE GOLF COURSES
PINEHURST No. 2 USA
“I’ve been lucky to visit and play No. 2 many times over the last six years, with each visit being an amazing experience. The Pinehurst area is a golfing Mecca for all golfers worldwide with some 30 plus golf courses nearby. Pinehurst have done a fantastic job in restoring the layout to its former glory days, echoing the original design laid out by the legendary course architect Donald Ross. Miss the greens on the wrong side of the hole and it will beat you up each time you play it. It really is Ross at his very best!”
TURNBERRY AILSA COURSE SCOTLAND
“My first experience of playing the Ailsa course was back in my early golfing days some 30 years ago. I immediately fell in love with the course and was sceptical about the idea of the new owners making changes to this beautiful layout, thinking how do you improve a masterpiece? Now having seen the changes, played and photographed the course, I believe it really is one of the best golfing venues in the world.”
ST ANDREWS OLD COURSE SCOTLAND
“I first played the Old Course in horrific conditions of driving rain and gusting winds of up to 50 miles per hour. Walking off the course, I thought to myself: if I never play this course again it wouldn’t bother me. How things have changed. As Official Photographer to the Links Trust I get to spend some prime time at the Old Toon. There’s a magical buzz about the place that seems to embrace all those that visit it. Playing the last and crossing the Swilcan Bridge has to be on the bucket list for all serious golfers. It’s an experience and memory never to be forgotten.”