As the Brand Manager, Nicholai Stein is the person responsible for how Galvin Green is being perceived globally. The delicate task includes everything from directing the orientation of the product development, to ensuring that the right core values are associated with the products on the market.

How would you define the brand DNA of Galvin Green? Galvin Green is all about passion. It is a brand by golfers for golfers, which means that it is our love for the game that drives us forward. Innovation, quality and technical performance is at the heart of our business. We strive to be the golfer’s best friend and a trusted partner.

What characterizes product development at Galvin Green? Product development here is team work. A dedicated team of golfers going all the way to see what they can innovate and do better. Important ingredients are passion, honesty, self-criticism, frustration, and of course – success.

What do you consider to be the major milestones for the company? I believe an important milestone is the very idea behind the brand. The idea of how to maximize the golfers level of comfort without compromising on the elements that affects the game. All the innovation that still takes place today is about our fulfilling the legacy of this profound idea.

”We never compromise” is the brand tagline. How do you live it? A world without compromise would not be a pleasant place to live, meaning that “We never compromise” is a hard statement. For us as a brand, cutting corners in research & development, fabrics, technology, distribution or partners would be compromising on the very idea our brand is based upon, i.e. our future. And we can’t let that happen.

How would you describe the concept of ”The serious golfer”? A serious golfer is not defined by income, age or golf handicap. It doesn’t matter if you have played for 2 months or 25 years. It's your passion and interest that makes you a serious golfer. It is these dedicated individuals that we want to attract and invest in.

Why should you choose to buy a Galvin Green product? Try it on! Hopefully, when a golfer tries our products they will feel the difference. If not, we have failed.

A NEW SEASON MEANS A NEW START, AND A NEW START REQUIRES AN UPDATE OF YOUR WARDROBE.

When it comes to what to wear on the golf course Galvin Green has a new collection that keeps you comfortable from tee to the clubhouse. Be stylish in classic design and still get all the functionality that professional golfers love. “When you choose Galvin Green you can be sure that every single garment has been tested and approved by those who simply call golf their job,” says Annelie Backgård Ginstman, Product Manager for the ladies range at Galvin Green.

“I’D LIKE THE 2018 RYDER CUP TO BE REMEMBERED AS THE BEST EVER AND A SHOWCASE FOR FRANCE AS AN OUTSTANDING GOLFING DESTINATION,”

says Paul Armitage, the English General Manager of Le Golf National, who has spent the last four years and €7.5m turning a provincial golf course into an international resort outside Paris capable of hosting one of the largest sporting events in the world. “The biggest challenge since the massive planning operation began in 2014 has been getting the course ready, with fibre optics being installed across the facility and 15 kms of new roads built to accommodate the traffic. While off the course, we’ve changed the original business model radically to provide a multi-lingual customer focus that has transformed the prospects for the home of the French Golf Federation,” adds Paul.

“WITHOUT A DOUBT, IT’S BEEN THE MOST DEMANDING PRODUCT DEVELOPMENT PROCESS I’VE EVER WORKED ON,”

said Creative Director Mats Lundqvist, when talking about the 18 months spent devising the new waterproof jacket worn by Europe’s best golfers at the Ryder Cup contest in Paris.

The man who has been involved in shaping virtually every Galvin Green garment for the past 30 years usually takes these things in his accomplished stride. Each and every year he and his design team embrace the latest fabric technology to create garments that perform in extreme conditions as well as they look.

“The demands of the Ryder Cup – one of the world’s biggest sporting events – make this jacket very different, especially after the experience of the US team at Celtic Manor in 2010 when they suffered so badly from waterproofs that didn’t perform at the time they most needed them,” said Mats. “It’s not something we’d ever expect from our clothing, but you don’t want them to fall short on the one day or session that the Europeans turn to the rain jacket and trousers to keep them dry and contesting in every match. Failure is just not an option.”

The process of designing outerwear for the 2018 Ryder Cup European Team began early last year with a meeting with Captain Thomas Bjørn, who was shown a number of initial sketches. “He was very clear about what he wanted his team to wear...and what he didn’t want,” added Mats.

First and foremost, the European Captain wanted front pockets on all the jackets and long zips on the side of the waterproof trouser legs for easy access in wet weather. In terms of colour, he wasn’t keen on too much white being applied to the garments, preferring strong blue combinations to contrast against those of the USA red.