The nominees: Sunice, Galvin Green, FootJoy, Sun Mountain, adidas, Nike Golf, Zero Restriction, Under Armour, PING Collection
The Winner: Galvin Green
My take: Galvin Green maintained its brand-defining Gore-Tex, Windstopper, Insula, Ventil8 and Skin Tight collections but, as it seems to do each year, found new and interesting details to improve the fit and function of those products. Amid some great new colours for men, women and junior golfers in 2015, the Swedish company added a thermal aspect to Skin Tight along with an array of new accessories for foul weather play, including more hat and warm glove options. Using the layering concept as its most visible marketing tool, Galvin Green not only increased its stronghold in the European market but made a further dent into North America where it continues to gain market share.