GALVIN GREEN TOPS WATERPROOFS POLL FOR 4th YEAR IN A ROW
January 2012
- Readers of top-selling magazine rate it best clothing brand of 2011 -
Galvin Green has been voted as the leading brand of waterproofs for the fourth consecutive year by readers of Today’s Golfer, the UK’s biggest-selling golf consumer magazine.
Regular golfers amongst the publication’s 265,000 readership placed Galvin Green ahead of rivals ProQuip and Sunderland as the Best Waterproofs brand when voting for the magazine’s annual awards for 2011.
The readers also voted Galvin Green the Best Apparel brand for 2011, ahead of Nike and Under Armour. This is the third time in the last four years that Galvin Green has also won this prestigious clothing category in the magazine’s awards.
“Our readers are discerning about what they wear on the golf course and Galvin Green is clearly the brand that they most identify with and choose to buy to play golf year-round,” said editor Andy Calton.
A recent independent survey* among 1,300 regular golfers revealed that Galvin Green now accounts for more than 30% of the UK market for golf rainwear and is seen as the most desired clothing brand across all garment categories.
“To be recognised by the readers of Today’s Golfer as a double winner in both the waterproof and apparel categories once again is very pleasing,” said Mike Johnson-Hill, Managing Director of Galvin Green UK. “It means that they appreciate the value for money that the garments represent for golfers who want to perform well in all conditions, as well as the style and feel good factor that Galvin Green always delivers.”
The 2012 range from Galvin Green includes more than 300 new lines of jackets, trousers, pullovers, polo shirts, compression garments and accessories. The full collection can be viewed here.
* Sports Marketing Surveys Inc. 2011
SPRING/SUMMER COLLECTION 2012
January 2012
COLOURFUL INNOVATIONS IN GALVIN GREEN’S MULTI-LAYER CONCEPT
Galvin Green retains the initiative as the leading manufacturer of functional golf wear. The 2012 Spring/Summer Collection combines advanced materials and innovative design in a holistic approach that takes the “Multi-Layer Concept” to an entirely new level. The focus is on optimising the way in which the various layers work together to provide the highest quality protection and performance. Function, comfort and mix-and-match options are more developed than ever before.
In Galvin Green’s advanced Limited Edition series we are introducing 4-way stretch technology to our WINDSTOPPER® jacket BOW and GORE-TEX® Performance Shell jacket ARCH. The new stretch fabric improves the garment’s flexibility and comfort while retaining the same breathability and high-performance windproof and waterproof properties.
The Limited Edition series also sees the launch of innovative body mapping technology in our INSULA™ range. DUSTIN is a warming pullover using different types of INSULA™ material in different parts of the garment. Enhanced breathability combines with high material durability to effectively protect exposed body areas.
Galvin Green’s Limited Edition series is also offering for the first time a VENTIL8™ short sleeve shirt. MILLS is manufactured using an advanced Jacquard technique which incorporates various ventilation zones into the material. The advantage of this technique is that the same material can be used in the entire garment, making it soft and supple throughout. Breathability is adjusted by varying the structure and denseness of the weave.
The comfort and versatility of a WINDSTOPPER® garment makes it virtually indispensable for any golfer. Completely windproof, yet with extremely high breathability, it provides the optimum outer layer in most weather conditions. BURNS is a new men’s half zip jacket in a soft, sensitive, light-weight WINDSTOPPER® material, available in several stylish colour combinations. For ladies we are introducing the pullover BEYLA, also in comfortable, light-weight WINDSTOPPER® material. This half zip style has been reintroduced in response to demand. Optimum comfort in four different colour combinations.
Galvin Green’s Multi-Layer Concept features as strongly in the Ladies’ Collection as in the Men’s Collection, fulfilling the same demanding requirements for optimum function and comfort. Demand for Galvin Green golf wear continues to soar and is boosting growth of the Ladies’ Collection in all areas, with the introduction of new base layer garments in the Compression Technology series. Our Compression 20 base layers ELLA (long sleeve top) and ERIN (leggings) have excellent breathability and moisture-
transportation properties. Compression Technology stimulates the blood flow and reduces lactic acid build-up in the muscles, which helps boost endurance.
Our waterproof trousers AUGUST (men) and ANNIE (ladies) in ultra-light GORE-TEX® Paclite® Shell are already classics. To enable greater opportunity for mixing and matching our popular waterproofs with the rest of the collection, AUGUST is now available in Black, Indigo and Flame, while ANNIE comes in Black, White and Indigo.
Coordinated colour lines make it easy to mix and match garments from the entire collection. Fashion shades like Curacao, Flame, Wild Rose and Indigo are guaranteed to put the collection, and its wearers, in the sporting spotlight. With its expanded range of accessories, Galvin Green’s 2012 Spring/Summer Collection is the most complete to date.
Download press release as pdf:
ENG: 201201_PR_Spring-Summer2012_en.pdf
SWE: 201201_PR_Spring-Summer2012_sv.pdf
Emerging Golf Company of the Year
December 2011
Galvin Green is the winner of the Canadian ScoreGolf award "Emerging Golf Company of the Year" 2011.
Rick Young at ScoreGolf explains why Galvin Green comes out ahead of all the competition: "Few companies have come up on the industry radar faster or with more proficiency than Galvin Green. A staple brand in Europe, the Swedish outerwear company has utilized proven fabrication platforms GoreTex and Windstopper, combining them into garments loaded with all-weather functionality and fashion forwardness. To compliment its jackets, tops and bottoms, Galvin Green has also done a credible job pushing its Multi-Layer concept while making tour validation in Europe and in North America (Peter Hanson) a top priority. Expect Galvin Green to aggressively continue its push in North America in 2012."
More information at scoregolf.com
SCOREGolf offers Canadian golfers the best news coverage, informational resources and interactive tools to enhance the game of golf in our country. SCOREGolf.com is a division of Canadian Controlled Media Communications (CCMC).
Newsletter Winter 2011
December 2011
Read the Galvin Green Newsletter Winter 2011 online (pdf-viewer).
The Norwegian College of Elite Sport on a winning course with functional sportswear from Galvin Green
NOvember 2011
Agreement has been reached between the Norwegian College of Elite Sport (Norges Toppidrettsgymnas, or NTG) and Galvin Green to provide Norway’s young golfing elite with the best functional sportswear on the market.
Under the agreement, the top 15 golf students at the college will next year be offered a complete player package, explains Daniel Ericsson, head of marketing for Galvin Green in northern Europe.
”The golf students have a daily schedule of training and rounds of golf, so they need the best, most durable sportswear available to ensure optimal performance. In Norway’s climate, Galvin Green’s layer concept comes into its full element.
The player package includes a complete range of garments from Galvin Green’s Multi- Layer Concept. This will enable the players to combine layers and materials for play in all types of weather, all year round. And the students can make use of the garment range whenever they are representing NTG.
”NTG Golf will profile itself with equipment that golf players associate with quality and high functionality,” adds Christer Bengtsson Herou, head of sports at NTG Golf. ”Galvin Green fulfils all our requirements, and NTG is very much looking forward to this collaboration and will take pride in wearing Galvin Green.”
All the golf students are top-level players, with some already on the Norwegian national team. At NTG, the students can combine studies and training at a high level. The training facilities are first-class and the trainers are employed fulltime, giving the players the best opportunities to develop their skills.
”Galvin Green considers it important to encourage and support the cream of the country’s young golf players. Our product development is driven by a passion for golf and a desire to provide players with optimal comfort and performance capability. Therefore a collaboration with the golf elite of the future is an ideal solution for us,” concludes Daniel Ericsson.
Download press release as pdf:
ENG: 201110_NTG_eng.pdf
SWE: 201110_NTG_sv.pdf
Galvin Green Best Software Supplier 2011 in Norway and the Netherlands
OCtober 2011
Golfstore shops in Norway and the Netherlands have voted Galvin Green Best Software Supplier 2011. In Sweden and Denmark Galvin Green reached an honourable second place in the same evaluation.
In the survey, Golfstore members rated their suppliers and brands in nine different categories including product range, quality, demand, profitability and complaints. The results show that Galvin Green stands up to the competition very well in all categories, and further reinforce the brand’s position as a leading golf wear manufacturer.
“Repeated top rankings in various tests and evaluations show that our long-term focus on quality is a success. It is satisfying to see that our efforts are bearing fruit, all the way down to the retailers and the consumers, comments Daniel Ericsson, Galvin Green Sales Manager in northern Europe.”
Download press release as pdf:
ENG: 201110_golfstore_best_software_supplier_2011_eng.pdf
SWE: 201110_golfstore_best_software_supplier_2011_sv.pdf
Galvin Green – Supplier of the Year for the fifth time
OCtober 2011
For the fifth time, Galvin Green has been voted top supplier by Sweden’s sports and golf stores. This testifies to long-term, highquality workmanship that no other golf company comes close to matching.
The result shows that Galvin Green is an allround supplier. In no fewer than five categories out of seven, Galvin Green is among the top three. And in service, sales promotion and quality, Galvin Green took top place. That Galvin Green has scored top marks for its quality work is particularly pleasing, explains Christian Nilsson, CEO of Galvin Green. “We truly strive to live up to our slogan to never compromise, and this applies as much to our choice of materials as to the way we work with our retail dealers. In everything we do, we aim to be the leader and not an alternative,” says Christian Nilsson to Golf Business magazine, which conducted the survey.
“To be named Supplier of the Year Golf means a great deal to Galvin Green. It proves that the retail sector has faith in our products and the way in which we work,” adds Christian Nilsson. “Supplier of the Year Golf” is a survey conducted by Golf Business magazine (part of Sportfack).
For more information, please visit www.sportfack.se
Download press release as pdf:
ENG: 201110_supplier_of_the_year_en.pdf
SWE: 201110_supplier_of_the_year_sv.pdf
Slattery debut win puts Galvin Green out in front
OCtober 2011
Foto: Gettyimages
Lee Slattery, ‘the face’ of Galvin Green’s advertising campaigns since 2008, left five members of last years’ winning Ryder Cup team trailing in his wake yesterday as he captured his first European Tour title at the Bankia Madrid Masters.
The 33-year-old Englishman from Southport attacked the pins on the back nine at the challenging El Encin course and, despite a double-bogey on the last, won by a shot with an amazing total of 15-under par.
As he lifted his first trophy in seven years, he then praised the leading golf clothing brand for its support when he struggled with his game and had to graduate from the Challenge Tour last year. “I did some modeling for Galvin Green and I actually got more exposure out of that than from any sponsor I’ve ever had, so they’ve been fantastic,” he said.
Wearing a stylish combination of a white Ventil8™ shirt and white slacks, matched with a black Barrow WINDSTOPPER® – ideal for playing in sunny, windy conditions – Slattery held his nerve to sink a short putt on the 18th to secure the biggest win of his career, move up 168 places in the world rankings to 160 and take the €166,660 first prize. He finished six shots ahead of fellow Team Galvin Green players Peter Hanson and Oscar Floren, with both Swedes tied for sixth spot at 9-under par.
“I was so relaxed on the back nine, but I’ve never shaken so much in my life as I did over that final two-foot putt, because that is a lifechanging putt,” said Lee. “This win is huge for me. It’s given me the belief that I’m good enough to win on the Tour,” he added.
Commenting on Slattery’s victory in the Spanish capital, Christian Nilsson, CEO of Galvin Green, said: “We are all delighted for Lee, who epitomizes the golfer we are looking to help perform at their best with our pioneering multilayer garments – from Compression base layer to GORE-TEX® rainwear of the highest quality.
“Lee has been prominent in our press advertising campaigns across Europe and Scandinavia during the last three years, so a lot of golfers will be familiar with his face and the fact that he enjoys playing golf whatever the weather conditions. He also features in our new 2012 catalogue and will be even more highprofile in the future,” he added.
Download press release as pdf:
ENG: 201110_lee_slattery_eng.pdf
SWE: 201110_lee_slattery_sv.pdf
AUTUMN/WINTER COLLECTION 2011
JUNE 2011
GALVIN GREEN LAUNCHES NEW BODY MAPPING CONCEPT IN ITS AUTUMN/WINTER COLLECTION 2011
With the autumn/winter collection 2011, Galvin Green is raising product development to new heights. The focus on new, advanced materials and innovative design has led not only to a selection of exciting new garments for both men and women, but also to a completely new, high-performance Base Layer range – SKINTIGHT™ Compression 10 Body Mapping Technology.
With the autumn/winter collection 2011, Galvin Green is raising product development to new heights. The focus on new, advanced materials and innovative design has led not only to a selection of exciting new garments for both men and women, but also to a completely new, high-performance Base Layer range – SKINTIGHT™ Compression 10 Body Mapping Technology.
The new collection has been developed to cope with the demanding weather conditions that golfers encounter during the autumn and winter months. One of the highlights of the autumn/winter collection is the Base Layer series – featuring SKINTIGHT™ Compression 10 Body Mapping Technology – which is a completely new product range. The series com- prises the EDGEtop and the ELMObottom and constitutesa unique product in golf, developed especially for playing in cold weather. Body Mapping Technology involves designing the base layer with specially selected materials and advanced functions linked to critical areas of the body and movement patterns particular to golf. The combination of Compression Technology and Body Mapping Technology provides the base layer with unique properties that boost the player’s performance.
In the Warm Layer range, Galvin Green presents BOYD– a new windproof bodywarmer in WINDSTOPPER®Soft Shell fabric. Thanks to the use of this soft, flexible and lightweight material, the garment also functions exceptionally well under an outer layer of GORE-TEX®. DEREK bodywarmer is a new addition to the INSULA™ range. DEREKis an excellent reinforcement item for those days when extra warmth is required. The short zip and the sleeveless design allow you to keep your versatility and freedom of movement.
Galvin Green’s popular ladies’ collection is growing steadily and for the first time, the 2011 autumn/winter collection also includes knitted blouses and trousers. CRYSTALis a soft, knitted cardigan with the comfort and quality of cashmere. The new BROOKLYNand BIBBI modelsare respectively a jacket and a body-warmer in WINDSTOPPER®fabric with a layer of Primaloft®padding inside. This makes the windproof items feel soft and warm.
You can see more new items in the Autumn/Winter Collection 2011 catalogue. With high-performance garments in all areas of the Multi-Layer Concept, Galvin Green is proud to present a complete collection in 2011. Designed by golfers, for golfers.
Download press release as pdf:
ENG: 201106_inseason_eng.pdf
SWE: 201106_inseason_sv.pdf
Newsletter Summer 2011
JUNE 2011
Read the Galvin Green Newsletter Summer 2011 online (pdf-viewer).
HAT-TRICK OF WATERPROOF AWARDS FOR GALVIN GREEN
February 2011
Market-leading brand voted golfers’ favourite for third year running
Galvin Green, market leader in high-performance rainwear for golfers, has been voted as ‘Best Waterproof Brand’ by readers of the UK’s top-selling golf magazine for the third year in a row.
The brand, which incorporates the consistent GORE-TEX® fabric in its entire range of waterproof jackets and trousers, gained a massive 44% share of reader’s votes for the 2010 Today’s Golfer awards in a competitive category that included rivals such as ProQuip, Sunderland and Nike. This follows a similar voting pattern in 2008 and 2009.
“There’s no doubting the quality of Galvin Green apparel and their extensive waterproof range is simply sensational,” reported senior equipment editor, Jon Greathead. “It (Galvin Green suit) will last you for five years, maybe more, and in that time you will be incredibly dry and have no restrictions on your swing.”
Commenting on the hat-trick of awards, Mike Johnson Hill, Managing Director of Galvin Green UK, said: “Gaining a third award in succession highlights just how popular Galvin Green waterproof suits have become among serious golfers. It’s yet another major achievement for the brand and we would like to thank all the readers of Today’s Golfer magazine who voted for Galvin Green once again.”
Team Galvin Green players awarded the PGA Future Fund 2011
January 2011
Two of the five PGA Future Fund winners 2011 are members of Team Galvin Green. Louise Larsson, 20, became a professional player in 2010 and recently qualified for the Ladies European Tour 2011. Oscar Florén, 26, secured his spot on the European Tour after a dramatic win on the SWALEC Wales Challenge last year.
Every year the PGA Future Fund awards young promising Swedish golf players who have made successful progress and qualified for the professional tours. For the 2011 season, five players each get 80.000 SEK (€9,000) scholarships. The funding is supposed to help the players establish their initial professional careers.
Galvin Green does not only sponsor the two promising players Louise Larsson and Oscar Florén, but is also a sponsor of the PGA Future Fund.
– We believe it is important to encourage young talented players and give them the best possible opportunities to focus on their game, says Christian Nilsson, CEO at Galvin Green.
Newsletter Winter 2010
December 2010
Read the Galvin Green Newsletter Winter 2010 online (pdf-viewer).
Galvin Green winner of the
GOLF EUROPE Product Award 2010
OCTOBER 2010
An independent jury of experts from the segments of fashion, golf professionals, media, retail, and design selected the winners of this year’s GOLF EUROPE 2010 Product Awards at the Messe München International.
Galvin Green was awarded first prize in the category Golf Clothing for its 2011 Limited Edition rainwear Achilles (jacket) and Aquila (trousers) in GORE-TEX® Stretch fabric:
"Very cleverly designed, highly functional rainwear by Galvin Green, encompassing the models Achilles and Aquila, left all other competitors in the golf clothing category in the dust. The waterproof material combined with reinforced lower pant legs, as well as cinching feature for the jacket, lets ambitious golfers play even in inclement weather without having to worry about getting soaked."
The jury evaluated the products according to preset criteria in terms of functionality, design, user friendliness, and degree of innovation.
For more information, visit www.golf-europe.com
Learn more about the 2011 Limitied Edition rainwear by Galvin Green: download pdf
Oscar FlorÉn gets his breakthrough
– Secures European Tour card
AUGUST 2010
Oscar Florén, Team Galvin Green, secured his spot on the European Tour after a dramatic win on the SWALEC Wales Challenge. It was Floréns first victory as a professional player – an eagerly awaited breakthrough.
Florén played focused on the first 36 holes and had a comfortable four shot advantage when he began the last day. With a round of 71 in the morning Florén embarked on his fourth and final round with a one shot lead over his compatriot Joel Sjöholm.
The advantage rapidly disapperad as Oscar double bogeyed the first hole and then suffered the same fate at the fourth. Florén drew on all his reserves of energy and strength to birdie the tough 17th hole and finished just one shot clear of the fast-finishing Raymond Russell, Scotland.
"It was a hard win and I feel very relieved. Fortunately I could keep my head cool after the bad start in the last round", said the happy Swede. The win means Oscar Florén collects the €24,000 winner’s cheque and secures his European Tour card.
Peter Hanson wins Czech Open
– Enters top nine and Ryder Cup
AUGUST 2010
Peter Hanson, Team Galvin Green, won a play-off to win Czech Open – his third European play-off win out of three.
Hanson shot a birdie on the second play-off hole to beat Gary Boyd and Peter Lawrie to the first prize. With the 18 feet birdie putt he also secured his spot in Captain Colin Montgomerie's European Ryder Cup Team.
"I'm walking on clouds", said the happy Swede. "To make that putt feels fantastic".
The win also means Peter Hanson walks away with the €333,330 (£272,800) first prize. Congratulations!
BjÖrn Åkesson gets his first win
AUGUST 2010
Team Galvin Green player Björn Åkesson, 21, from Barsebäck, Sweden, achieved his first win as a professional recently on the Nordea Tour, the professional tour in the Nordic countries. In the premiére edition of ‘Gefle Open hosted by Peter Hedblom’, the promising young Swede scored an impressive total of 15 under par, four shots ahead of the field, having opened with a new course record 63. “My goal is to finish in the top five on the Nordea Tour and then get to play the Challenge Tour next year,” says Björn.
Galvin Green wish him the best of luck.
Newsletter Summer 2010
July 2010
Read the Galvin Green Newsletter Summer 2010 online (pdf-viewer).
LEE SLATTERY GIVES GALVIN ANOTHER VICTORY
June 2010
Lee Slattery became the second Team Galvin Green player to record a Tour victory in two weeks when he led from start to finish at the Challenge Tour’s Telenet Trophy event in Belgium (27-30 May).
In doing so, he followed smartly in the footsteps of Sweden’s Peter Hanson, who captured the European Tour’s Mallorca Open title after a play-off on 16 May.
In wet and windy conditions at the Rinkven Golf Club near Antwertp, the 31-year-old Englishman completed his fourth sub-70 round to win his first title in six years by four shots with a total score of 21 under par – the lowest on the Challenge Tour so far this season.
“This means so much,” said Lee after his convincing victory. “I led after every round and today I felt so comfortable out there.”
The last time he won a tournament was the Telia Grand Prix event in 2004, the year he finished top of the Challenge Tour rankings. Since then he has played on the main European Tour between 2005 and 2009 and been the prominent face of Galvin Green in its advertising and promotion campaigns in recent years.
Other Team Galvin Green players to perform well in Belgium over the weekend were Swedes Klas Eriksson (11th) and Oscar Floren (16th).
“It’s really encouraging to see how well our Team members have performed in such a wide variety of weather conditions across Europe in recent weeks,” said CEO Christian Nilsson. “The feedback we get from them suggests that the clothing is playing a major part in how comfortable they feel, especially towards the end of the tournament when maintaining a strong performance is so important,” he added.
AT THE DOUBLE
May 2010
Team Galvin Green Tour players came to the fore this Spring.
Peter Hanson moved a step closer to the world’s top 50 and a place in Europe’s Ryder Cup team with an impressive win at the Majorca Open in May. He overcame a one-shot penalty for a double hit when chipping from the edge of the 12th green during the final round to reach a play-off after being two behind with four to play.
The Swede then won his third European Tour title on the first extra hole and said: “It feels absolutely fantastic after all that happened there.”
Earlier, Welshman Jamie Donaldson was in contention at the Volvo China Open in April - at one point sharing the lead with eventual winner and US PGA champion Y.E. Yang.
Jamie is enjoying one of his best starts to a season, finishing in the top ten in four consecutive events.
The best mid-season collection yet
April 2010
At Galvin Green product development is an ever-present feature. As usual in the middle of the season, Galvin Green is presenting a host of exciting innovations. This time the Inseason 2010 collection comes together with some carefully selected key items from the main 2010 collection.
In the Skintight™ range Galvin Green is introducing a new material. The Skintight™ Compression Technology range now features two variants – Compression 10 and Compression 20. Both ranges offer the exact same high-performance compression technology properties, but Compression 10 is specially developed for cold weather conditions. High-tech hollow fibres add a warming effect, making Compression 10 ideal for playing golf in temperatures below 10° C. Compression 20
features unique breathability and moisturetransportation properties, which makes it ideal for golf in temperatures below 20° C.
Another great innovation for playing golf in cold weather conditions are the new WINDSTOPPER™ golf gloves, WIND. The palms are made from synthetic all-weather material and the backs from soft and warm WINDSTOPPER™ fabric, while soft elastic cuffs protect the wrists.
Galvin Green’s new range of high-performance golf shirts, VENTIL8™, features peerless breathability and unique moisture-transportation properties. Permanent freshness is guaranteed by built-in antibacterial technology that remains effective throughout the garments’ lifetimes. One new innovation in the VENTIL8™ range is MANNIX, a lightweight and flexible golf shirt that provides exceptional ventilation. As in Galvin Green’s main 2010 collection, there are some great innovations in the Ladies’ Inseason collection as well. The popular waterproof ALVA trousers in GORE-TEX®Performance Shell fabric now come in a staggering 20 different lengths. Now everyone is guaranteed to find their favourites. AISHA is a waterproof jacket in GORE-TEX®Performance Shell fabric. AISHA is extremely well-tailored with a feminine cut and decorative contrast-colour details. Adjustable cuffs, pre-shaped elbows for added comfort, two-way zips, an inner pocket and two front pockets are just some of the other well-designed details.
New, advanced materials, clever functions and cool design make Galvin Green’s InSeason 2010 collection the most interesting mid season collection yet. Designed by golfers, for golfers.
Download press release as pdf:
ENG: 201004_inseason_eng.pdf
SWE: 201004_inseason_sve.pdf
GER: 201004_inseason_ger.pdf
Emelie Lind – a shooting star on Team Galvin Green
april 2010
Galvin Green continues its focus on ladies’ golf – both in terms of exciting new products in the ladies’ collection, and new additions to Team Galvin Green. Emelie Lind, who has just come aboard the European Tour, is the newest female member of Team Galvin Green for the 2010 season.
It was her thrilling play-off performance that qualified Emelie for the European Tour 2010. A spectacular bunker stroke straight into the cup at the 8th (!) play-off hole led to victory at Landeryd Masters 2009, and a much-coveted place on the Ladies’ European Tour. “Winning such a tough competition was amazing. Now I’m looking forward to fresh, tough challenges on the European Tour.”
Emelie, who has been playing professionally since 2008, tells us about her expectations for the coming season. “Above all, I want to gain experience. I know that my game is good enough to take on many of the players on the European Tour. My short game is my biggest strength, I get good green hits and I’m working on becoming even better in this area.”
Emelie is very positive about her collaboration with Galvin Green. “I’ve always known that Galvin Green makes unbeatable rainwear. But, like many others,
I’ve more recently discovered its brilliant ladies’ collection. Galvin Green makes lots of nice and functional ladieswear, which is really great. “Galvin Green is synonymous with quality. Its products are of a very high standard throughout,” feels Emelie, who is hoping to be able to offer some valuable input.
“My first priority is to play well, so that I can showcase the products in the best possible way. I also hope to be able to contribute a lot by offering feedback on how the garments are used and function out on the course.”
Download press release as pdf:
ENG: 201004_emelie_lind_eng.pdf
SWE: 201004_emelie_lind_sve.pdf
Louise Friberg – a colourful new addition to Team Galvin Green
FEBRUARY 2010
There’s plenty happening around the newest member of Team Galvin Green. Talented Swedish golfer Louise Friberg won a scholarship and moved to the USA to play golf and pursue a degree in Environmental Studies. Still living across the Atlantic, she has managed to both graduate and become an established player on the LPGA tour.
Louise Friberg is the first player on Team Galvin Green to play the US tour. She has already played on the LPGA for three seasons, and has a victory in the MasterCard Classic Honoring Alejo Peralta in 2008 to show for it.
Despite Galvin Green clothes not being available in the USA, the brand is familiar among golf players there, according to Louise. The company’s high-quality waterproofs are especially well known.
“I played a competition in a pair of white Galvin Green rain trousers. They caused such a stir that many of the other players were rushing to get a pair for themselves afterwards.”
Louise has been playing in Galvin Green waterproofs for a few seasons, and she is very pleased with their performance. Now she is looking forward to extending her collaboration with the brand.
“Galvin Green feels a little like a family. I hope we will be able to support each other and have a personal relationship. My job will of course primarily be to showcase the products in the best possible way. But I will also participate in product development by offering feedback on how the garments are used and function on the course.”
Louise is very interested in materials, function and design, and likes to collaborate closely with her sponsors.
“Professional golf exposes garments to extreme challenges. Galvin Green’s collection represents function and quality through and through. That is why this partnership suits me brilliantly.”
Download press release as pdf:
ENG: 201002_pr louise_friberg_eng.pdf
SWE: 201002_pr louise_friberg_swe.pdf
Galvin Green scoops reader awards for second year running
FEBRUARY 2010
Readers of the UK’s biggest-selling golf magazine have voted Galvin Green the best brand in waterproofs AND golf clothing for the second consecutive year – beating established global brands like adidas, Nike and Ashworth.
The March 2010 edition of Today’s Golfer, which boasts a monthly circulation of more than 72,000 and an estimated readership of 289,000, named Galvin as the readers’ No 1 choice in both apparel categories in the 2009 Reader Awards – the same outcome as in 2008.
Describing the results, Today’s Golfer stated: “Whether it be cold and rainy, cold and windy, warm and sunny or warm and windy, they’ve got the gear for you. And it’s this relentless commitment to excellence that pushed the brand to the top of the voting charts for 2009… When it comes to quality, Galvin Green are the clear winners.”
Mike Johnson-Hill, Managing Director of Galvin Green (UK), said: “To win these awards once is very satisfying, but to do so on more than one occasion is absolutely thrilling. We are delighted that our clothing range is viewed in the same light as our rainwear and everyday golfers are impressed with our continued innovation.”
The awards followed further accolades from National Club Golfer magazine, which named Galvin Green waterproofs as ‘Best on Test’ for the third consecutive year in its 2009 rainwear review.
Galvin Green voted golf fashion
brand of the year
January 2010
Readers of Sweden’s most popular golf magazine, Svensk Golf, have voted Galvin Green “Golf fashion brand of the year”. With 18 per cent of votes, Galvin Green enjoys a comfortable lead over international trend brands such as Peak Performance, J. Lindeberg, Lyle & Scott and Puma.
Most people already know that Galvin Green is the market leader for high-quality, functional golf wear in Scandinavia and the UK. This latest accolade means that Galvin Green is now top of the rankings when it comes to golf fashion too, according the Svensk Golf’s readers.
“It feels great. It’s an amazing achievement for us,” says Christian Nilsson, CEO of Galvin Green. “We don’t really focus on fashion per se, but on designing high-performance, functional clothing. But naturally we’re influenced by fashion and trends. I think that our strength lies in the fact that we remain consistent and do our own thing. That way we don’t get carried away, but can select trends to work with within the framework of our own concept.
Next year’s collection will be just as exciting, promises Nilsson.
“We have plenty of news in the pipeline, are continuing to work with new materials, for example, our own Ventil8™ line. Next year we will also be taking our ladies’ collection a step further. We’ll stay on-trend, but without compromising on function – our hallmark.”
For further information, please visit www.golf.se
Download press release as pdf:
ENG: 201001_golf_fashion_eng.pdf
SWE: 201001_golf_fashion_swe.pdf
Newsletter Winter 2009
January 2010
Read the Galvin Green Newsletter Winter 2009 online (pdf-viewer).